SEMINAR BIOS

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Transportation, Storage and Handling of Pool/Spa Chemicals
SEMINAR ABBREVIATED TITLE Pool Spa Chemicals Haz Mat
SEMINAR DESCRIPTION Ron will hand the booklets out for all attendees
INSTRUCTOR Ron Hetzner
BIO 55 years in pool industry. Owner of Oreq Corporation
INSTRUCTOR PICTURE Not Available



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Electricity for the Service Pro
INSTRUCTOR Mike Childress
BIO Not Available
INSTRUCTOR PICTURE Not Available



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Hydraulics for the Service Pro
SEMINAR DESCRIPTION
INSTRUCTOR Mike Childress
BIO Not Available
INSTRUCTOR PICTURE Not Available



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New IntelliConnect and Mobile Interface
SEMINAR DESCRIPTION
INSTRUCTOR Mike Childress
BIO Not Available
INSTRUCTOR PICTURE Not Available



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VSF IntelliFlo Set up and Programming
SEMINAR DESCRIPTION Not Available (MAX 60 STUDENTS)
INSTRUCTOR Scott Parker
BIO Not Available
INSTRUCTOR PICTURE Not Available



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IntelliChem Set up and Programming
SEMINAR DESCRIPTION Not Available
INSTRUCTOR Scott Parker
BIO Not Available
INSTRUCTOR PICTURE Not Available



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EasyTouch Programming – Hands on Instructed in Spanish
SEMINAR DESCRIPTION Not Available
INSTRUCTOR Carlos Gomez
BIO Not Available
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IntelliFlo VSF Pump Programming Instructed in Spanish
SEMINAR DESCRIPTION Not Available
INSTRUCTOR Carlos Gomez
BIO Not Available
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Steve Dunn
Chemical controllers – How they work and what interferes with them
SEMINAR DESCRIPTION Not Available
INSTRUCTOR  Steve Dunn
BIO Leader in providing quality state of the art equipment for the aquatic environment. Provides consulting and educational training. A leading lecturer on various aquatic related topics including Anti-Entrapment, Federal VGB and CA State Anti-Entrapment codes, hydraulics, ADA, Recreational Water Illnesses (RWI’s) and Chemical Controllers. A leader in water chemistry and sanitary aquatic environments. Over twenty five years experience with pools and spas. Has facility management experience with a large health club facility.



Hayward OmniLogic/ VS Omni Controls Overview, intermediate, lecture w/ demo
SEMINAR DESCRIPTION Not Available
INSTRUCTOR Bryan Chrissan and Noah Sellers
BIO Brian Chrissen Hayward Product Application Specialist. With over 15 years in the pool industry and working with all aspects of the Hayward teams. Bryan helps bring new forward thinking technology to the industry, giving the end user a complete backyard experience beyond their expectations Nowell Sellers District Technical Manager for the Greater Sacramento, Reno Nevada market. Nowell Has been in the pool industry for over 17 years. CPO Certified.



Hayward Salt Systems and UVO3 overview, intermediate, lecture
SEMINAR DESCRIPTION Not Available
INSTRUCTOR Matt Delzell
BIO District Technical Manager for NorCal's Bay Area. Matt has been with Hayward for 5 years, with previous roles as a Technical Service Representative and Supervisor for the Technical Support Call Center. Responsibilities include recruiting, training and supporting a network of authorized repair centers, as well as teaching installers, servicers and builders about Hayward products, installation, operation, troubleshooting and repair.



Hayward Variable Speed Pumps, class intermediate, hands on programming
SEMINAR DESCRIPTION Not Available
INSTRUCTOR Rick Ruggles
BIO District Technical Manager in Central California for Hayward Pool Products. Over 20 years’
experience in the pool and spa industry. CPO instructor for NSPF.



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Proven Digital Marketing Tactics to Grow Your Business
SEMINAR DESCRIPTION Did you know? 80% of consumers are searching for contractors through platforms like Google. Therefore, it’s critical to leverage free tools to gain a competitive edge. We’ll talk about how to improve your business’s presence on Google, Yelp, Facebook, and Nextdoor to build your brand in a cost-effective way. Attendees will also learn a framework to make and measure marketing investments to attract more customers online.

Attendees will:
Learn how you can use free digital marketing tools and messaging capabilities on Google, Facebook, Yelp, and Nextdoor to drive leads Review great examples of how pool and spa professionals build a strong online brand Use a simple framework to make marketing decisions and measure the success of your marketing investments   Learn ways to follow up with homeowners, and get them talking about you and recommending your services
INSTRUCTOR Not Available
BIO Not Available
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Deliver a Five-Star Digital Experience
SEMINAR DESCRIPTION As consumers increasingly engage with businesses through mobile and chat platforms, it's critical that you have the right tools and processes in place to respond quickly and win their business.

Well discuss what today's communication looks like between modern consumers and local businesses beginning with Google and including social media sites and your website all the way through the service appointment and post-transaction follow-up. We will also discuss how your website must serve as a communications portal with customers. Finally, we'll talk about how you can adopt mobile messaging to effectively communicate both internally and with customers to be more responsive and more successful.

Attendees will learn:
How consumers engage online and what they expect from business owners
How better communications are key to running a more successful business
How to integrate all of your marketing sources

Attendees will gain an understanding of how your business can improve overall customer experience by adopting a mobile-first and rapid approach to get leads, follow up with prospective customers, land the job, and earn great customer feedback.

INSTRUCTOR Not Available
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Connectivity for the Pool Industry
SEMINAR DESCRIPTION The world is becoming obsessed with the need for continuous access through the internet and the pool industry is right there with it. This class is designed for all levels of experience to help guide you through connecting the pool equipment to automation. The class will cover basic understanding of routers, frequencies, and move onto dual & mesh networks, extenders, and power line adapters.
INSTRUCTOR Alex Krajewski, National Trainer and David VanSumer, Training Content Specialist
BIO After leaving the Army, Alex joined Jandy Industries, now Zodiac, in Novato, CA. In the 25 years with Zodiac Pool Systems, he has worked in manufacturing, technical support, field service, and training. He is CPO Certified and a devoted Giants fan.

David currently holds a position at Zodiac Pool Systems as the Training Content Specialist, which is to say that technical materials such as; workbooks, presentation, on?line training, guides and videos are his responsibility. He has been with Zodiac for 5 years. His previous experience includes: 2 years as technical support lead and 10 years working as a service repair technician with various builders and service companies throughout San Diego County. He is both CPO and CST certified.

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Alex Krajewski, National Trainer
SEMINAR DESCRIPTION Fire Pits and Bowls
This class is designed to cover installation and troubleshooting of fire pits and bowls for the backyard environment. Installation will cover gas, electrical, locations, media, and best practices. Troubleshooting will cover basic maintenance and

INSTRUCTOR Alex Krajewski, National Trainer and David VanSumer, Training Content Specialist BIO After leaving the Army, Alex joined Jandy Industries, now Zodiac, in Novato, CA. In the 25 years with Zodiac Pool Systems, he has worked in manufacturing, technical support, field service, and training. He is CPO Certified and a devoted Giants fan. David currently holds a position at Zodiac Pool Systems as the Training Content Specialist, which is to say that technical materials such as; workbooks, presentation, on?line training, guides and videos are his responsibility. He has been with Zodiac for 5 years. His previous experience includes: 2 years as technical support lead and 10 years working as a service repair technician with various builders and service companies throughout San Diego County. He is both CPO and CST certified.
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Hi-E2 Gas Fired Heaters
SEMINAR DESCRIPTION Installation, operation, and troubleshooting the Hi?E2 gas fired heater. This class will cover the best practices for the heater. Proper installation & maintenance is the key to longevity in the use of this gas fired heater. Take away tips for giving your customer the best heating experience with this high efficiency pool and spa heater.
INSTRUCTOR Alex Krajewski, National Trainer and David VanSumer, Training Content Specialist BIO After leaving the Army, Alex joined Jandy Industries, now Zodiac, in Novato, CA. In the 25 years with Zodiac Pool Systems, he has worked in manufacturing, technical support, field service, and training. He is CPO Certified and a devoted Giants fan.

David currently holds a position at Zodiac Pool Systems as the Training Content Specialist, which is to say that technical materials such as; workbooks, presentation, on?line training, guides and videos are his responsibility. He has been with Zodiac for 5 years. His previous experience includes: 2 years as technical support lead and 10 years working as a service repair technician with various builders and service companies throughout San Diego County. He is both CPO and CST certified.
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Heat Pumps for Pools and Spas
SEMINAR DESCRIPTION Understand how heat pumps work and expectations. This class will cover installation, operation and troubleshooting of heat pump for pools and spas. We will cover Coefficient of Performance (COP) and how environment effects this.

INSTRUCTOR Alex Krajewski, National Trainer and David VanSumer, Training Content Specialist
BIO After leaving the Army, Alex joined Jandy Industries, now Zodiac, in Novato, CA. In the 25 years with Zodiac Pool Systems, he has worked in manufacturing, technical support, field service, and training. He is CPO Certified and a devoted Giants fan.

David currently holds a position at Zodiac Pool Systems as the Training Content Specialist, which is to say that technical materials such as; workbooks, presentation, on?line training, guides and videos are his responsibility. He has been with Zodiac for 5 years. His previous experience includes: 2 years as technical support lead and 10 years working as a service repair technician with various builders and service companies throughout San Diego County. He is both CPO and CST certified.
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Polaris Pressure Side Cleaners and Booster Pumps
SEMINAR DESCRIPTION
Best practices will be the center of this class for long life on the pressure side cleaners. Proper installation is a key component for the cleaners and booster pumps. We will also cover maintenance and tear down of both.

INSTRUCTOR Alex Krajewski, National Trainer and David VanSumer, Training Content Specialist BIO After leaving the Army, Alex joined Jandy Industries, now Zodiac, in Novato, CA. In the 25 years with Zodiac Pool Systems, he has worked in manufacturing, technical support, field service, and training. He is CPO Certified and a devoted Giants fan.

David currently holds a position at Zodiac Pool Systems as the Training Content Specialist, which is to say that technical materials such as; workbooks, presentation, on?line training, guides and videos are his responsibility. He has been with Zodiac for 5 years. His previous experience includes: 2 years as technical support lead and 10 years working as a service repair technician with various builders and service companies throughout San Diego County. He is both CPO and CST certified.

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JXi Gas Fired Heaters
SEMINAR DESCRIPTION Installation, operation, and troubleshooting the JXi gas fired heater. Learn about the features of the JXi heater such as the Versa Flow By?pass. How to maximize the heater use with proper hydraulic compatibility.
INSTRUCTOR Alex Krajewski, National Trainer and David VanSumer, Training Content Specialist BIO After leaving the Army, Alex joined Jandy Industries, now Zodiac, in Novato, CA. In the 25 years with Zodiac Pool Systems, he has worked in manufacturing, technical support, field service, and training. He is CPO Certified and a devoted Giants fan.

David currently holds a position at Zodiac Pool Systems as the Training Content Specialist, which is to say that technical materials such as; workbooks, presentation, on?line training, guides and videos are his responsibility. He has been with Zodiac for 5 years. His previous experience includes: 2 years as technical support lead and 10 years working as a service repair technician with various builders and service companies throughout San Diego County. He is both CPO and CST certified.

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Chlorine Generators
SEMINAR DESCRIPTION Learn to properly install, maintain, and troubleshoot chlorine generators. Dig in with the TruClear and Aquapure Chlorine generators for best practices for the pool professional.
INSTRUCTOR Alex Krajewski, National Trainer and David VanSumer, Training Content Specialist BIO After leaving the Army, Alex joined Jandy Industries, now Zodiac, in Novato, CA. In the 25 years with Zodiac Pool Systems, he has worked in manufacturing, technical support, field service, and training. He is CPO Certified and a devoted Giants fan.

David currently holds a position at Zodiac Pool Systems as the Training Content Specialist, which is to say that technical materials such as; workbooks, presentation, on?line training, guides and videos are his responsibility. He has been with Zodiac for 5 years. His previous experience includes: 2 years as technical support lead and 10 years working as a service repair technician with various builders and service companies throughout San Diego County. He is both CPO and CST certified.
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Basic Component Compatibility
SEMINAR DESCRIPTION
The fundamentals of pool hydraulics are explained during this class. Find out the best way to put new components on existing pools and get best flow. We will discuss Affinity Law and the best way to change a single or two speed pump to a variable speed pump.
INSTRUCTOR Alex Krajewski, National Trainer and David VanSumer, Training Content Specialist BIO After leaving the Army, Alex joined Jandy Industries, now Zodiac, in Novato, CA. In the 25 years with Zodiac Pool Systems, he has worked in manufacturing, technical support, field service, and training. He is CPO Certified and a devoted Giants fan.

David currently holds a position at Zodiac Pool Systems as the Training Content Specialist, which is to say that technical materials such as; workbooks, presentation, on?line training, guides and videos are his responsibility. He has been with Zodiac for 5 years. His previous experience includes: 2 years as technical support lead and 10 years working as a service repair technician with various builders and service companies throughout San Diego County. He is both CPO and CST certified.
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Proper Pool Chemistry & Testing Using NSF Certified Technology
SEMINAR DESCRIPTION
INSTRUCTOR Maris Jaunakais
BIO
Maris Jaunakais is a successful speaker with numerous awards and published works. He has a degree in Chemistry from Lincoln University and a master’s degree in Analytical Chemistry from Temple University. His began his career over 40 years ago as a Toxicological Chemist and worked his way to Forensic Science Laboratory Director for the Federal Government. He is currently a consultant with Industrial Test Systems (ITS), a manufacturer of advanced water quality testing in Rock Hill, SC. His leadership has shaped ITS into a global leader. As we enter into the 21st century of water testing, Mr. Jaunakais and Industrial Test Systems continue to introduce revolutionary new products, which will shape the way water testing is perform
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Basic Water Chemistry
SEMINAR DESCRIPTION
INSTRUCTOR Gabe Talese
BIO Graduated from U.C. Sant Cruz in 1999 (BA History, Minor Education) Joined Hasa in 2006 in N. CA Bay Area Worked under Bill Lewellyn for 1.5 years before assuming full responsibility for the territory In 2015, trained by Gloria Wilson to teach Basic Water Chemistry Since that time, I have taught seminars at the Desert Show (Phoenix), Southwest Pool & Spa Show (Texas), Western Pool & Spa Show (Long Beach) and at various IPSSA events In 2017, transferred to Hasa facility in Longview, WA.  Now responsible for entire PNW, which includes Oregon, Washington, Idaho, Montana, and Salt Lake
INSTRUCTOR PICTURE Not Available



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Certified Aquatic Equipment Installer (CAEI) Certification Course
SEMINAR DESCRIPTION Not Available
INSTRUCTOR Michael Orr
BIO Not Available
INSTRUCTOR PICTURE Not Available



Best Practices in 2019 for Pool Service Companies
SEMINAR DESCRIPTION As the market changes, are we keeping up with the changes we make in our business plan.  We will be discussing ways to stay current and profitable to be sure our Pool Service business is prepared for growth and sustainability.  Topics like the use of technology and good old fashion best practices will be discussed in this class
INSTRUCTOR David Hawes
BIO David Hawes is the president and CEO of H & H Pool Services, Inc. His company operates in the San Francisco Bay Area and currently services approximately 600 accounts weekl. David started his company at age 12, and is currently in his 48th year of operation. He graduated with honors from Menlo School of Business Administration, and holds a Bachelor of Science degree in Business Administration. He is currently serving as the President of the Independent Pool and Spa Service Association. David has been teaching business seminars for pool service company owners for 30 years to help the industry improve profit and professionalism. He is a frequent contributor to articles for several trade publications. He has been married for 36 years to wife Paulette, and has two (2) children, Garrett & Ashlee and 2 Grand Children.
CONTACT INFORMATION
David J. Hawes
President
H & H Pool Services, Inc.
6398 Dougherty Rd. Suite 35
Dublin, CA 94568
Office: 925-828-7665
Fax: 925-828-7453
E-Mail: david@hhpools.com
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Challenges and issues regarding Employees
SEMINAR DESCRIPTION Not Available
INSTRUCTOR David Hawes
BIO David Hawes is the president and CEO of H & H Pool Services, Inc. His company operates in the San Francisco Bay Area and currently services approximately 600 accounts weekl. David started his company at age 12, and is currently in his 48th year of operation. He graduated with honors from Menlo School of Business Administration, and holds a Bachelor of Science degree in Business Administration. He is currently serving as the President of the Independent Pool and Spa Service Association. David has been teaching business seminars for pool service company owners for 30 years to help the industry improve profit and professionalism. He is a frequent contributor to articles for several trade publications. He has been married for 36 years to wife Paulette, and has two (2) children, Garrett & Ashlee and 2 Grand Children.
SEMINAR DESCRIPTION This class will be a frank and honest discussion regarding the challenges of having employees.  Hiring and training will discussed as well as the legal requirements that need to be considered if you are contemplating your first employee or adding to your existing crew. CONTACT INFORMATION
David J. Hawes
President
H & H Pool Services, Inc.
6398 Dougherty Rd. Suite 35
Dublin, CA 94568
Office: 925-828-7665
Fax: 925-828-7453
E-Mail: david@hhpools.com
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Drowning Prevention
SEMINAR DESCRIPTION Carolyn Dibrell, publisher of Service Industry News will team up with Marcelle Dibrell, managing editor of Service Industry News, to deliver critical information to service professionals on how drownings can be prevented and the role they can play in prevention.
INSTRUCTOR Carolyn and Marcelle Dibrell
BIO Carolyn Dibrell is the publisher and owner of Service Industry News — a 31 year old pool and spa trade publication. I have been publishing Service Industry News for 8 years and I am also a college economics professor at Saddleback Community College. I have been teaching Macro/Micro Economics as well as International Trade at the college level for 20 years. I have a Masters Degree in East Asian Economics and I am fluent in Japanese. 
Marcelle Dibrell has a PhD in Inorganic Chemistry from UCLA and is the managing editor of Service Industry News. 
Marcelle Dibrell has a Bachelors of Science in chemistry from California State University of Long Beach and a Ph.D in inorganic chemistry from UCLA.  Since 2013, she has been the managing editor of Service Industry News.  She lives in Crestline, CA in the San Bernadino Mountains.
INSTRUCTOR PICTURES Not Available